Adelaide Fringe has again broken its all time box office record with 853,419 tickets sold to the value of $21million; amounting to a 3% increase on number of tickets sold and an 8% increase on dollar value of total Box Office compared to 2019. This result will see over $19m in box office settlements paid out to Fringe artists and venues. It is a huge injection into the arts direct from audiences to artists.
Organisers said that multiple factors have contributed to the success in 2020, including an incredibly strong program across the Fringe as well as excellent audience engagement with the new e-ticketing systems and additional functions that made the Fringe customer journey online much simpler than ever before, along with increased tourist numbers coming to Adelaide during Mad March.
The ticket sales of Adelaide Fringe 2020 were on track to be much higher – at around 10% up – but with COVID19 the number of sales reduced drastically in the final week or so.
Each year Adelaide Fringe presents a signature project and for the 60th anniversary, this was Yabarra: Dreaming in Light, a free immersive light and sound cultural installation which attracted more than 40,000 people to Tandanya National Aborginal Cultural Institute on East Terrace.
Adelaide Fringe is calling on the public to provide feedback on their experience at Fringe 2020 with the chance to win a Golden (Pink) ticket for the 2021 Fringe. Visit http://adlfrin.ge/Survey2020 to participate in the survey.
The 2021 Adelaide Fringe will run from February 19 to March 21. For more information, visit adelaidefringe.com.au.