After 31 electric days and nights of arts and culture, the Adelaide Fringe has defied the odds to successfully present the largest festival in the world during a global pandemic.
Despite the challenges of presenting performances in a COVID world, and with initial uncertainty about audience confidence, Adelaide Fringe is projected to sell a phenomenal 630,000 tickets to a value of $16.4million.
Reduced capacities and a decrease in the number of registered shows due to international border closures did not stop audiences from far and wide embracing Adelaide Fringe wholeheartedly during the pandemic. Interstate tourists also flocked in to see Fringe; to date 73,710 tickets have been sold to tourists visiting South Australia.
Artists, venues, audiences, tourists, local businesses and the people of South Australia are being praised for the dedicated work and support over the past month to make Adelaide Fringe such a monumental success.
Adelaide Fringe Director and CEO Heather Croall said she is delighted by the significant opportunity the festival has created for artists and audiences to engage in arts and culture after an extraordinary year.
Audiences have embraced the implementation of the COVID-safe guidelines from scanning the QR codes upon entry to every venue, using the e-ticketing system and wearing masks in venues selling more than 50% capacity.
Endless creativity and innovation were applied to present this year’s Fringe in response to COVID, including the build of large outdoor amphitheatres, immersive light displays, festival activations in laneways and digital experiences. The season of the immersive arts display, Borealis, has been extended for an additional week due to high demand, running from 24 – 28 March exclusively, giving audiences a chance to experience the magic of the Northern Lights here in Adelaide.
Adelaide Fringe hits the road each year, taking the colour and joy of Fringe to regional towns through the Fringe on Tour showcase. Adelaide Fringe travels to Whyalla from the 19-28 March.
The 2022 Adelaide Fringe will run from 18 February to 20 March 2022. For more information, visit adelaidefringe.com.au